Blogging : 15 business blogging mistakes ( Part 5)

Offering no content

WHAT’S THE MISTAKE

  Your blog is a monotonous stream of the same type of content, offering no variety and boring your readers to death.

WHY IS HURTS

  While people crave consistency in focus on blogs, you also need to keep them interested through the range of information you present. The most engaging blogs offer content to their readers in many ways. People like to consume information differently, and by not offering variety, you’re limiting the reach of your content only to people who like consuming information in one specific way. Plus, a onetrack blog can get really boring.

EASY FIX

  Variety is the spice of life, so start spicing up your blog by introducing content variety. Think outside the box, and brainstorm a style bank of different types of content you can create for your blog. The following page provides a solid list of ideas to get you started.

Types of blog content :

1. Text-based copy.
2. Charts or graphs.
3. Audio content (podcast content, interview recordings, etc.).
4. Cartoons.
5. Infographics.
6. Guest blog articles (from other industry bloggers or experts).
7. Curated lists.
8. Industry-related book reviews.
9. Q&As.
10. Videos (interviews, screencasts, instructional how-to’s,.
11. entertaining/funny videos, music videos, news-style videos,etc.)

I’m sure you can come up with even more!